• Krishna and His name are non-different (Namo namino abhinatwa)
• The Lord's name has descended from Goloka (Goloker premadhana harinaam
sankitan)
• Invested with the Lord's spiritual potency
• Purifies the heart and mind
• The chanting process is simple, sublime, and all-auspicious; even a child can take
part
• Frees one from sinful reaction and material bondage;
• Chanting "Rama" gives the same result as chanting the 1000 names of Vishnu
• Chanting on