By Atma Tattva Das
Since 1972, the Prabhupada Book Marathon has inspired ISKCON devotees to share the spiritual wisdom of Srila Prabhupada’s books with the world. Now celebrated as the “Live to Give” campaign, this annual effort aims to “cover the earth” with copies of the Bhagavad-gita As It Is, including its recent milestone of even delivering Gitas to Antarctica. This achievement fulfilled a longstanding aspiration of the Bhaktivedanta Book Trust (BBT) to bring Krishna consciousness to every