BBT Sales Rebound in 2010

Despite a dire economic situation in the U.S., the North American branch of the Bhaktivedanta Book Trust—ISKCON’s publishing arm—saw sales soar last year, its best since 2004.
Selling over $1 million worth of books on Krishna consciousness, the company, established by ISKCON founder Srila Prabhupada in 1972, saw a thirty-two per cent increase in sales since 2008.
The BBT’s best years were 1973 to 1977, each of which yielded sales of around $4 million worth of books. Of