The living being is by nature pleasure seeking and this is so deeply intrinsic to his nature that once he starts seeking for pleasure, he cannot give up. Once the living being becomes misdirected, that drive for pleasure is so strong that he just does not give up, he keeps on looking because the material energy is a reflection of the spiritual energy which is endless so there are endless varieties. So the living being thinks, “Well, maybe one of these days, it will work.”
This is how maya captu
