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Out of His love for us, God manifests Himself as His holy name. The Padma Purana declares: abhinnatvam nama naminoh “There is no difference between the name of God and God Himself.” So the holy name is no ordinary sound; it is God Himself.
Here’s an example to illustrate how a thing can be much more valuable that what it appears to be. A mother tells her four year old child to tear and throw into the dustbin all paper that he finds fallen on the ground in their bedroom. The child gleefully gets