"Every human in the world is a potential customer (for taking up Krishna Consciousness). There are no restrictions due to caste, color, creed, gender or age. Everyone is a potential customer. Whoever has the proper 'money' can buy the goods.
The currency is described as being the pure desire to serve the Lord. Any mixture with other motives create a counterfeit situation. Counterfeit money means that when the customer chants the holy name of Krishna, he will not be able