Every word, each and every word. Therefore we stress so much in the book distribution. Somehow or other, if the book goes in one hand, he will be benefited. At least he will see, "Oh, they have taken so much price. Let me see what is there. If he reads one sloka, his life will be successful. If one sloka, one word. This is such nice things. Therefore we are stressing so much, "Please distribute book, distribute book, distribute book."
(S.B. Lec. 1.16.8., Los Angeles 5th January, 1974)
For mor