Starting in 1973, residents of New Vrindaban, West Virginia, held their own small rural Rathayatra festival on the farm, a sweet event with Lord Jagannath riding a succession of different charmingly rustic makeshift carts.
In the early 2000s, Malati Devi, one of the organizers of San Francisco’s 1967 Rathayatra – the first outside India – commissioned a proper traditional chariot and the festival grew in popularity within the community.
Then in 2016, the Rathayatra became a public annual even