By Atma Tattva Das
Since 1972, the Prabhupada Book Marathon has inspired ISKCON devotees to share the spiritual wisdom of Srila Prabhupada’s books with the world. Now celebrated as the “Live to Give” campaign, this annual effort aims to “cover the earth” with copies of the Bhagavad-gita As It Is, including its recent milestone of even delivering Gitas to Antarctica. This achievement fulfilled a longstanding aspiration of the Bhaktivedanta Book Trust (BBT) to bring Krishna consciousness to every
The Bhaktivedanta Book Trust (BBT) held an online Live to Give 2023 Celebration call on Sunday, January 28th, hosted by HG Vaisesika Dasa, who shared the results of the combined efforts of devotees worldwide. The 2023 goal was to distribute 3.7 million copies of the Bhagavad-gita, which devotees exceeded by distributing 3,784,233 copies worldwide. Vaisesika offered his heartfelt thanks to all those who are striving to “continually expand the distribution of transcendental knowledge to benefit th
Ayodhya Rama Temple Inauguration!
The Ayodhya Rama temple is scheduled to be inaugurated on January 24, and the Government of India intends for the celebration to span one month, concluding on February 24. ISKCON has received an invitation to participate and preach during this month-long celebration. The leaders of ISKCON India have decided to utilize this opportunity for prasada distribution, Harinam Sankirtana, and book distribution. The responsibility for book distribution will be shared by
By Kulavati Krishnapriya Devi Dasi
Annually, the Prabhupada Marathon unfolds as a transcendent occasion for benevolence across ISKCON communities on a global scale with the “Live to Give” Campaign. This year, the BBT MCI Team (Marketing, Communications, and Innovation), under the expert leadership of Vaisesika Dasa, has set the goal of distributing 3.7 million Bhagavad-gitas worldwide between September 30th and January 7th, 2024.
Vaisesika Dasa said, “This campaign aims to realize the seventh p
By Ekachakra Prana Dasa
The Live to Give campaign, also known as the Prabhupada Marathon, is an annual effort to “cover the earth” with Bhagavad-gitas. This global operation, which launches the day after Bhadra Purnima and runs until January, is coordinated by the BBT MCI team.
Year-over-year results have increased rapidly. In 2020, we distributed 2.1 million Gitas. In 2021, we distributed 2.8 million. Our goal for 2022 was set at three million.
Thousands of book distributors from hundreds of
By Madhava Smullen
Historically in ISKCON, the only book distribution marathon was held in December, leaving the rest of the year rather quiet on the book distribution front in many parts of the world. Recently, however, Global Duty Officer for book distribution Vaisesika Dasa and the BBT Marketing, Communications and Innovations team have been introducing new campaigns throughout the year to give devotees special impetus to reach goals in disseminating transcendental literature.
These now incl
In 1971, as a young devotee in Calcutta, Giriraja Swami approached Srila Prabhupada, “I have been trying to understand what your desire is, and two things seem to please you the most: distributing your books and building the big temple in Mayapur.” Prabhupada’s face lit up, his eyes opened wide, and he smiled, saying: “Yes, you have understood. If you all build this temple, Srila Bhaktivinoda Thakur will personally come and take you all back to Godhead.”
Now that’s quite a statement from Srila P
