By Madhava Smullen
Historically in ISKCON, the only book distribution marathon was held in December, leaving the rest of the year rather quiet on the book distribution front in many parts of the world. Recently, however, Global Duty Officer for book distribution Vaisesika Dasa and the BBT Marketing, Communications and Innovations team have been introducing new campaigns throughout the year to give devotees special impetus to reach goals in disseminating transcendental literature.
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