By Kulavati Krishnapriya Devi Dasi
Annually, the Prabhupada Marathon unfolds as a transcendent occasion for benevolence across ISKCON communities on a global scale with the “Live to Give” Campaign. This year, the BBT MCI Team (Marketing, Communications, and Innovation), under the expert leadership of Vaisesika Dasa, has set the goal of distributing 3.7 million Bhagavad-gitas worldwide between September 30th and January 7th, 2024.
Vaisesika Dasa said, “This campaign aims to realize the seventh purpose of ISKCON, (with a view towards achieving the purposes above, to publish and distribute periodicals, magazines, books, and other writings) specifically by expanding the readership of Bhagavad-Gita-As-It-Is.”
He continued, “Srila Prabhupada taught that by the mass distribution of Bhagavad Gita, people can come to a higher level of consciousness. When he first came to America, there weren’t any English versions of the Gita that he could recommend, as none of them fulfilled Krishna’s purpose of speaking Bhagavad Gita. Therefore, this campaign aims to fulfill his vision of disseminating the original teachings of Krishna from the Bhagavad Gita to as many people, in as many languages, as possible.”
One major theme of this campaign is to harness the potency of global collaboration. Vaisesika Dasa pointed out, “We are finding that cooperative efforts are especially helpful when devotees think globally and work together to achieve economies of scale and greater efficiency. By sharing information and inspiration, and by working towards a global goal, we get exponential increases–not only in global book distribution but also within the communities who cooperate.”
Read more: https://iskconnews.org/live-to-give-campaign-2023-aims-to-distribute-3-7-million-bhagavad-gitas/
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