By Madhava Smullen
The Bhadra Campaign is a snowball that just keeps gathering size and momentum.
Also known as “Go to Goloka,” the campaign was launched in 2017 by the BBT Marketing, Communications, and Innovations team headed by Vaisesika Das. It’s inspired by the Srimad-Bhagavatam’s statement that “If on the full moon day of the month of Bhadra one places Srimad-Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.”
It’s also driven by S