e Veda presents four goals of life. The first isKĀMA – “pleasure.” This is the root of every goal, for everyone – from insects to gods.
More evolved people, however, don’t just focus on immediate pleasure, they try to insure that they can also enjoy tomorrow. This is the second goal,ARTHA – “wealth.” The purpose of which is to make pleasure sustainable.
Still more evolved people don’t just try to earn wealth, they try to protect it. Eventually they realize that the most effective way to do tha