Because it is neglected, our mission's progress is impeded. In America the Mormons and Jehovah's Witnesses are having greater success with their preaching efforts because they regularly go out to the people. Srila Prabhupada asked us to go out in public and chant the Holy Name. It's our natural logo and trade mark and when we do it we have spectacular success. Why we are not doing? It's a big offense to Srila Prabhupada for us to not follow this prime directive and primary instruction. What is our excuse? How can we justify this neglect? It is criminal negligence. Because my wife and I go out every day without fail, we are experiencing miracles in our life. When all the members of ISKCON went out every day chanting we were like lions on the chase and lambs at home. Now it's the other way around. This is making Srila Prabhupada very sad. Please chant and be happy. Go out and chant the maha mantra and your life will be sublime and you will help others also. There is no other way. Everything else will only lead to more crisis management.