Today is Siva-ratri. Vaishnavas generally do not celebrate Siva-ratri, and to begin, I will explain why, with reference to the Bhagavad-gita. We read from Bhagavad-gita As It Is, Chapter 7, “Knowledge of the Absolute,” text 23.
antavat tu phalam tesam
tad bhavaty alpa-medhasam
devan deva-yajo yanti
mad-bhakta yanti mam api
TRANSLATION
Men of small intelligence worship the demigods, and their fruits are limited and temporary. Those who worship the demigods go to the planets of the demigods,