Käma, or lust, the desire for material sense gratification, impels the conditioned jéva to try to enjoy and exploit material sense objects. In the pursuit of sense gratification, the bound jéva performs sinful acts, which bind him to repeated birth and death. The more materially absorbed he becomes, the more he forgets his position as a transcendental living entity. Understanding the transcendental nature of the soul, one should conquer lust, Kåñëa tells Arjuna, by controlling the senses. (3.36-43)
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