QUOTES ON CHANTING
“One can be free from all sinful reactions after reaching a place of pilgrimage, but one can have the same benefit at home or at any place simply by chanting the holy name of the Lord”. Srimad Bhagavatam 2.7.15, Srila Prabhupada
In order to be recognized by Krishna, the Supreme Personality of Godhead, one should chant the holy name of the Lord continuously, twenty-four hours a day. Srimad Bhagavatam 4.23.7
Srila Prabhupada in Srimad Bhagavatam 7.5.23: "While chanting the Holy Names of the Lord, one should be careful to avoid these ten offenses. There is no way to atone for any of these offenses. It is therefore recommended that an offender at the lotus feet of the Holy Name continue to chant the Holy Name twenty-four hours a day. Constant chanting of the Holy Name will make one free of offenses and then he will gradually be elevated to the transcendental platform on which he can chant the pure Holy Name and thus become a lover of the Supreme Personality of Godhead."
“Of all the regulative principles, the spiritual master's order to chant at least sixteen rounds is most essential.” - Srila Prabhupada
In the Hari-nama-cintamani, Thakura Haridasa explains the importance of constantly chanting:
avisranta name nama-aparadha jaya;
tahe aparadha kabhu sthana nahi paya.
"Only by continuous chanting of the Hare Krishna Maha-mantra can the ten offenses against the Name be obliterated. Another advantage of constant chanting is that the ten offenses will not be able to again implicate the chanter."
Purport by Thakura Bhaktivinoda:
"Continuous chanting (avisranta nama), only one who chants the Hare Krishna Maha-mantra with great feeling all the time during the day and night, except during the time required for fulfilling the most basic bodily necessities like sleep, etc, is able to successfully destroy the ten offenses. The ten offenses to chanting cannot be obliterated by any other kind of pious activity or atonement."
divaratra nama laya, anutapa kore;
tabe aparadha jaya nama phala dhore.
"Only one who chants day and night with great anxiety to avoid the ten offenses and with
great repentance for the offenses committed earlier, can completely nullify all the all the offenses. Then and only then, the transcendental Name of Krishna will bear fruit."
aparadha gate suddhanamera udaya;
suddha nama bhavamaya ara premamaya.
"When the offenses are finished, the pure Name arises in the heart of the chanter. This pure Name grants the fulfillment of all desires and the most rare and super-excellent happiness of devotional service on the platform of bhava (ecstasy) and then prema (pure love). This is the ultimate achievement of the human form of life.
namera anukula-vasaya-grahana o
"Accepting all the things and conditions favorable to the chanting of the Hare Krishna Maha-mantra and reject all the things unfavourable to the chanting...
krsnera samsare thaki kataye jivana;
nirantara hari-nama karena smarana.
"He should seek out the association of nama-parayana (pure chanters) devotees and in their association constantly chant and remember the Hare Krishna Maha-mantra.
In the Namastake it is stated:
nihsvase na hi visvasah, kada ruddho bhavisyati;
kirtaniya mato balyad, harer namaiva kevalam. (1)
"Remember that our final breath may come at any time, no matter if we're old and sick or in our youthful prime. So young and old alike should chant the Hare Krishna Maha-mantra incessantly, because it is the only Truth in this world.
sa guruh sa pita capi, sa mata bandhavo 'pi sah;
siksayee cet sada smartum, harer namaiva kevalam (2)
"He's the Guru, He's the Father, He's the Friend most true,She's the real Mother Who most kindly teaches you. To always chant and hear the Maha-mantra, Which is the only Truth in this world.”
Drink more and you become a drunkard. Similarly chant more and you become a perfect chanter. -Srila Prabhupada
In the Hari-bhakti-vilasa 11.454, it is stated:
yena janma-sataih purvam, vasudevah samarcitah
tan mukhe hari-namani, sada tisthanti bharata
"O best of the Bharatas! The Hare Krishna Maha-mantra is constantly present in the mouth of only one who has previously worshipped Lord Vasudeva (Krishna) perfectly for hundreds of births."
In Sri Caitanya-bhagavata Madhya-khanda 23.76-68, Lord Caitanya Mahaprabhu personally instructed
all the people of Navadvipa to chant: hare krsna hare krsna, krsna krsna, hare hare; hare rama hare rama, rama rama, hare hare.
prabhu bole,"kahilan ei mahamantra; iha japa giya sabe koriya nirbandha."
The Lord said, "Please hear this Hare Krishna Maha-mantra. Everyone please chant this Maha-mantra daily in 'nirbhandha' (multiples of sixty-four (64) rounds) or constantly."
iha hoite sarva-siddhi hoibe sabara;
sarva-skana bolo' ithe vidhi nahi ara.
The Lord continued, "By chanting in this way one will achieve all perfection in one's life. Please keep on chanting constantly because there is no consideration of any rules and regulations for this chanting process."
In Sri Caitanya-bhagavata Adi-khanda 14.140, Lord Caitanya instructed Tapana Misra:
ratri-dina nama laya khaite suite; tanhara inahima vede mahi pare dite.
"The Vedas are unable to fully describe the glories of one who chants the Hare Krishna Maha-mantra day and night, even while eating and sleeping."
“Japa must be heart deep and not only with the lips like something mechanical – in other words, chanting with the heart is our goal’. - Srila Bhaktisiddhanta Sarasvati Thakura
“When Japa is not done with love and attention there is often no observable spiritual or material result. However this same Japa, done with love and attention, will enable us to perform all other devotion practices in pure a manner, also with love and attention.” - Srila Prabhupada
“ 90% of our advancement is dependent on chanting”- Srila Prabhupada
In Sri Caitanya-bhagavata, Adi-khanda 16.93, Naracarya Haridasa Thakura expresses his determination to chant the Maha-mantra to the Muslim King:
khanda khanda hai deha yaya yadi prana; tabu ami vadane na chadi hari-nama.
"Even if my body is cut into millions of pieces and I give up my life, I will never give up chanting the Hare Krishna Maha-mantra."
“There is no such requirement that japa should be done silently and chanting should be done differently. Loudly or silently, everything is all right. There is no such restriction. Only thing is that we should chant very attentively, hearing the vibration very distinctly.” - Srila Prabhupada
In Sri Caitanya-caritamrta, Antya-lila 20.18, Lord Caitanya declares:
khaite suite yatha tatha nama laya; kala-desa-niyama nahi, sarva siddhi haya. "Regardless of time of place or any rules and regulations, one who chants the Hare Krishna Maha-mantra continuously, even while eating or sleeping, attains all perfection."
In Sri Caitanya-caritamrta, Antya-lila 3.137, Namacarya Haridas Thakura instructs the converted prostitute:
nirantara nama lao, kara tulasi sevana; acirat pabe tabe krsnaera carana.
"Chant the Hare Krishna Maha-mantra continuously and render service to the Tulasi plant by watering Her and offering prayers to Her. In this way you will very soon get the opportunity to be sheltered at the lotus feet of Krishna."
“Your japa beads are your ticket back to Godhead.’- Srila Prabhupada
“Of sacrifices Iam the chanting of the holy names (japa)” –Bhagavada Gita 10.25(Srila Prabhupada)
In the Visnu Rahasya, Lord Brahma speaks to Narada at the end of the dialogue on masopavasar.
prabhate cardha-ratre ca, madhyahne divasa-ksaye kirtayanti harim ye vai, te taranti bhavarnava evam ekantinam prayah, kirtanam smaranam prabhoh kurvatam parama-pritya, krtyam anyan na racate.
"A well-to-do house-holder Vaishnava cannot live like a person in the renounced order who completely takes shelter of the Hare Krishna Maha-mantra. Such a house-holder should chant the Hare Krishna Maha-mantra in the morning, at midday and in the evening. Then he will be able to cross beyond nescience. Pure devotees in the renounced order, however, should fully surrender to the lotus feet of Krishna and should constantly chant the Hare Krishna Maha-mantra with great love and faith, always thinking of Krishna's lotus feet. They should have no occupation other than chanting and remembering the Hare Krishna Maha-mantra."
“The chanting of the Hare Krishna mantra is recommended even for persons who commit offenses, because if they continue chanting they will gradually chant offenselessly.” Purport on Srimad Bhagavatam 6.3.24
“To chant the holy name and dance in ecstasy is so easy and sublime that one can achieve all the benefits of spiritual life simply by following this process”.- Srimad Bhagavatam 6.2.11,-Srila Prabhupada.
“One need only chant the Hare Krishna mahamantra. Everyone engaged in the practice of chanting the Hare Krishna mahamantra will be completely cleansed, from the core of his heart, and be saved from the cycle of birth and death”. Srimad Bhagavatam 7.6.1, Srila Prabhupada.
“ Caitanya Mahaprabhu has recommended that everyone chant the Hare Krishna mantra just to cleanse the dust from the heart. If the dust of the heart is cleansed away, then one can actually understand the importance of the holy name.” Nectar of Devotion, Chapter 12, Srila Prabhupada
“We Should know in perfect consciousness that human life is bestowed upon the conditioned soul to achieve spiritual success and the easiest possible procedure to attain this end is to chant the holy name of the Lord.” – Srimad Bhagavatam, 02.01.12
“This chanting of the Hare Krishna mantra is enacted from the spiritual platform and thus this sound vibration surpasses all lower strata of consciousness – namely sensual, mental and intellectual”.Krishna Consciousness The Topmost Yoga System, Srila Prabhupada.
“To chant God's holy name means to associate directly with Him”. – Srila Prabhupada
In Sri Caitanya-caritamrta, Antya-lila 6.223, 226, Lord Caitanya states:
vairagi haribe sada nama-sankirtana; magiya dhana kare jivana raksana.
"A person in the renounced order should always chant the Hare Krishna Maha-mantra. He should beg some alms to eat, and he should sustain life in this way."
vairagira krtya-sada nama-sankirtana; saka-patra-phala-mule udara-bharana.
"The duty of a person in the renounced order is to chant the Hare Krishna Maha-mantra always. He should satisfy his belly with whatever vegetables, leaves, fruits and roots that are available."
“The holy name of the Lord should be chanted twenty-four hours daily. “Srimad Bhagavatam 4.24.70, Srila Prabhupada
“By chanting Krishna’s names, one will be transferred to the supreme planet, Krishnaloka, without a doubt”. Bhagavad-gita 8.7, Srila Prabhupada
“Regardless of time or place, one who chants the holy name, even while eating or sleeping, attains all perfection.” – SRILA PRABHUPADA
Maya targets your chanting because it’s your most potent weapon against her. To the degree you allow her to distract you from chanting well, you become malleable to her will.
One who chants the holy name of the Lord is immediately freed from the reactions of unlimited sins, even if he chants indirectly [to indicate something else], jokingly, for musical entertainment, or even neglectfully. This is accepted by all the learned scholars of the scriptures. Srimad Bhagavatam 6.2.14, Srila Prabhupada
In Sri Caitanya-caritamrta, Madhya-lila 22.113, the following verse from the Padma Purana is quoted:
smartavyah satatam visnur, vismartavyo na jatucit; sarve vidhi-nisedhah syur, etayor eva kindarah.
"Krishna is the origin of Lord Vishnu. He should always be remembered and never forgotten at any time. All the rules and prohibitions mentioned in the sastras should be the servants of these two principles."
Purport by Srila Prabhupada:
"This verse is a quotation from the Padma Purana. There are many regulative principles in the sastras and directions given by the spiritual master. These regulative principles should act as servants of the basic principle, that is, one should always remember Sri Krishna and never forget Him. This is possible when one chants the Hare Krishna Mantra. Therefore, one must strictly chant the Hare Krishna Maha-mantra twenty-four hours daily."
By chanting Krishna's Holy Name, one cleanses all the dust from the mirror of one's consciousness.
One will develop ruchi (liking) for chanting of the holy names, when one has compassion for each and every living being.
How shall I chant with one tongue and how shall I hear with two ears? Had it been millions of tongue and trillions of ear, then I could enjoy it. "Rupa Goswami"
Simply by chanting the Hare Krishna mantra one revives his original relationship with God. Srimad Bhagavatam 7.7.39, Srila Prabhupada
Lord Caitanya has given the greatest boon: in this age one simply has to chant the holy name of God to attain perfection in spiritual life. Srimad Bhagavatam 3.21.7, Srila Prabhupada.
Chanting the holy name of the Lord immediately renovates the transcendental relationship of the living being with the Supreme Lord. Sri Chaitanya Caritamrta, Adi Lila, 7.76
The holy name of Krishna is so attractive that anyone who chants it — including all living entities, moving and nonmoving, and even Lord Krishna Himself — becomes imbued with love of Krishna. This is the effect of chanting the Hare Krishna maha-mantra. Chaitanya Caritamrta, Antya Lila 3.268, Srila Prabhupada
'Even if one distributes ten million cows in charity during an eclipse of the sun, lives at the confluence of the Ganges and Yamuna for millions of years, or gives a mountain of gold in sacrifice to the brahmanas, he does not earn even one hundredth part of the merit derived from chanting Hare Krishna" - Sanatana Goswami
“This process of chanting is the best process of self-realization in this age; therefore Lord Caitanya preached it so nicely for the benefit of all humanity”. Srimad Bhagavatam 3.24.35, Srila Prabhupada
“The Krishna consciousness movement is therefore distributing sublime information to the entire human society to the effect that by simply chanting the Hare Krishna mantra one can become perfect in this life and go back home, back to Godhead.” Bhagavad Gita 9.25, Srila Prabhupada
“When one is accustomed to inoffensive chanting, then his fruit is that he is promoted to pure love of Godhead or Prema.” – Srila Prabhupada
“Sri Chaitanya Mahaprabhu has inaugurated the Hare Krishna Movement, which is not different from Krishna, the Supreme Personality of Godhead. If one associates with this Movement, he directly associates with the Supreme Personality of Godhead. People should take advantage of the chanting of the Hare Krishna mantra and thus gain relief from all the problems created in this age of Kali.” — Srimad Bhagavatam, 09.24.56 –Srila Prabhupada
“Chanting of the Hare Krishna mantra is the easiest process of meditation in this age”. Srimad Bhagavatam 4.8.53, Srila Prabhupada
Sri Caitanya-caritamrta, Madhya-lila 16.72:
krsna-namapirantara yanhara vadane sei vaisnava-srestha, bhaja tanhara carane
"A person who is constantly chanting the Hare Krishna Maha-mantra is to be considered a first-class Vaishnava, and everyone's duty is to serve his lotus feet."
Purport by Srila Prabhupada:
"Srila Bhaktisiddhanta Sarasvati Thakura says that any Vaishnava who is constantly chanting the Holy Name of the Lord should be considered to have attained the second platform of Vaishnava. Such a devotee is superior to a neophyte Vaishnava who has just learned to chant the Holy Name of the Lord."
“ The chanting of the holy name of Krishna expands the blissful ocean of transcendental life. It gives a cooling effect to everyone and enables one to taste full nectar at every step”. Sri Chaitanya Caritamrta, Antya Lila, 20.12
Simply by accepting the sankirtana movement and chanting the Hare Krishna maha-mantra, the fallen souls of this Kali-yuga will be delivered. Purport on Srimad Bhagavatam 8.5.23
One has to continue chanting the Hare Krishna mantra and preaching the chanting of this mantra because such preaching and chanting constitute the perfection of life. Purport on Srimad Bhagavatam 4.24.67
The best way to remember Krishna is to always chant Hare Krishna Hare Krishna Krishna Krishna Hare Hare Hare Rama Hare Rama Rama Rama Hare Hare - "Srila Prabhupada"
If one wants to derive the actual benefit from this human form, he must take to the chanting of the holy name of the Lord. Srimad Bhagavatam 7.6.19, Srila Prabhupada
In the Siksastaka, verse three, Lord Caitanya states:
trnad api sunicena, taror api sahisnuna; amanina manadena, kirtaniyah sada harih.
"One can chant the Holy Name of the Lord in a humble state of mind, thinking himself lower than the straw in the street. One should be more tolerant than the tree, devoid of all sense of false prestige and ready to offer all respects to others. In such a state of mind one can chant the Holy Name of the Lord constantly."
With our lips we should be chanting with our ears we should be hearing and with our heart we should be crying out for the Lord like a baby does for its mother. -"Srila Prabhupada"
Remembrance of Krishna is not possible for the impure soul who has not practiced Krishna consciousness in devotional service. Therefore, one should practice Krishna consciousness from the very beginning of life. If one wants to achieve success at the end of his life, the process of remembering Krishna is essential. Therefore, one should constantly and incessantly chant the Hare Krishna Maha Mantra -"Srila Prabhupada"
Chaitanya Mahaprabhu has recommended that everyone should chant the Hare Krishna mantra just to cleanse the dust from the heart. If the dust of the heart is cleansed away, then one can actually understand the importance of the holy name. - "Srila Prabhupada"
It is the aspiration of a devotee that while he chants the Hare Krsna maha-mantra his eyes will fill with tears, his voice falter and his heart throb. These are good signs in chanting the holy name of the Lord.
Purport on Chaitanya Caritamrta Adi Lila 7.81
By performing congregational chanting of Hare Krishna mantra, one can destroy the sinful condition of material existence, purify the unclean heart and awaken all varieties of devotional service. -"Srila Prabhupada"
Chanting is the waxing moon that spreads the white lotus of good fortune for all living entities. Sri Chaitanya Caritamrta, Antya 20.12, Srila Prabhupada
Srila Prabhupada stressed 4 rules in japa: early morning chanting, full concentration, distinct pronunciation, attentive hearing.
Devotional service begins with the chanting of the Hare Krishna mantra and side by side trying to understand Krishna in truth.Bhagavad Gita 9.20, Srila Prabhupada.
If one chants the holy name of the Lord just to make a show, not knowing the secret of success, he may increase his bile secretion, but he will never attain perfection in chanting the holy name. Purport on Chaitanya Caritamrta Adi Lila 7.95-96
Caitanya Caritamrta on Progressing in Spiritual Life in Different Yugas: For progress in spiritual life, the sastras recommend meditation in Satya-yuga, sacrifice for the satisfaction of Lord Visnu in Treta-yuga and gorgeous worship of the Lord in the temple in Dvapara-yuga, but in the Age of Kali one can achieve spiritual progress only by chanting the holy name of the Lord. Purport on Caitanya Caritamrta Adi Lila 7.76
Prithu Maharaja is very emphatic in this connection — only an animal can give up the practice of chanting Hare Krishna. Those who are not animals but actually intelligent, advanced, human, civilized men cannot give up this practice of continually chanting Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. Purport on Srimad Bhagavatam 4.20.26
In this horrible condition of life there is only one way of liberation—to engage in the activities of transcendental chanting and hearing of the holy name of the Supreme Lord. Purport on Srimad Bhagavatam 4.7.44
Srimad Bhagavatam it is repeatedly and clearly said that the essence of religion in the Age of Kali is the chanting of the holy name of Krishna. Caitanya Caritamrta Adi lila 3.50
The Krishna consciousness movement is based on this principle: chant the Hare Krishna mantra at every moment, as much as possible, both inside and outside of the temples, and as far as possible distribute prasada.- Srila Prabhupada
Let people chant the Hare Krsna mantra constantly. Then their demoniac tendencies will be killed, and they will become first-class devotees, happy in this life and in the next. Srimad Bhagavatam 6.2.14, Srila Prabhupada
In this age, therefore, the only practical yajna is sankirtana-yajna, or chanting of the Hare Krishna mantra twenty-four hours a day. Srimad Bhagavatam 4.13.25
Chanting of the Hare Krishna maha-mantra is potent always, but it is especially potent in this Age of Kali. Srimad Bhagavatam 8.5..23
One can attain salvation simply by chanting the holy name of the Lord. Srimad Bhagavatam 1.18.7
We should chant the name of the Lord, Hare Krishna, that has as much potency as the Lord Himself. Srimad Bhagavatam 3.21.32
Chanting Hare Krishna increases the ocean of transcendental bliss. The Quest for Enlightment, Chapter 1, Srila Prabhupada
If one chants the holy names of the lord, even in helpless condition or without desiring to do so, all the reactions of his sinful life departs, just as when lion roars, all the small animals flee in fear. -Bhaktivinoda Thakur
One may or may not know the power of chanting the Hare Krishna mantra, but if one chants the holy name he will become free from all sinful reactions. Srimad Bhagavatam 6.2.18, Srila Prabhupada
By chanting the holy name of the Lord, one is immediately freed from the blazing fire of material existence. Nectar of Instruction Verse 7, Srila Prabhupada
One can purify the mind by the chanting process, just as one can purify gold by putting it in a fire and fanning it with a bellows. Srimad Bhagavatam 3.28.10, Srila Prabhupada
I see you, you see me. I touch you, you touch me. I taste something. This is gross. Above this gross there is mental platform. So mantra is also on the mental, which is little above intelligence and above that there is spiritual platform. So if on the mental platform, the mantra can act so wonderfully, how much spiritually the mantra can benefit you. You have to simply imagine. So this Hare Krishna mantra is completely spiritual. If you chant it, spiritually enlightened, then surely it will act.
Lecture on Srimad-Bhagavatam 1.7.19 — Vrndavana, September 16, 1976
Yoga means to connect ourself again with God, or Krishna. This practice of yoga, always thinking of Krishna, is very easily accomplished by chanting Hare Krishna maha-mantra, if you chant Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama, Hare Rama, Rama Rama, Hare Hare. Twenty-four hours it can be practiced. There is no expenditure, there is no loss, but the gain is very great.
From a lecture by Srila Prabhupada, Bhagavad-gita 7.1 — Durban, October 9, 1975
A devotee is not afraid of going to hell if he has the opportunity to hear the glories of the Lord constantly. This is the advantage of chanting Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare. One may be put in any condition, but God gives him the prerogative to chant Hare Krishna. In any condition of life, if one goes on chanting he will never be unhappy. Purport on Srimad Bhagavatam 3.15.49
The dog is also sleeping on the side of a street without any difficulty and the king is sleeping on the palace, very nice apartment. A Krishna conscious person, he’s also sleeping. But there are different grades. The Krishna conscious person while sleeping, is chanting Hare Krishna. This can be done. If you practice this Hare Krishna, even in sleeping you’ll chant Hare Krishna. Everything depends on practice.
Lecture on Srimad-Bhagavatam 5.5.2 — Boston, April 28, 1969
So in this Kali-yuga, if you simply chant or even if you cannot chant – because that requires little fortune — if we simply hear, that will also help us. So these centers are meant for chanting and hearing about Krishna. Simply this process, chanting and hearing, will purify our existence . Lecture on Srimad-Bhagavatam 3.26.16 — Bombay, December 25, 1974
One must read Srimad Bhagavatam regularly and with scrutiny to gradually become attached to the chanting of the Hare Krishna maha mantra. Purport on Chaitanya Caritamrta Adi Lila 7.73
Prabhupada was asked, “When the mind is drifting, what should we do?” Prabhupada said, “Chant loudly!” Lecture on "Srila Prabhupada Gave Us Everything" – SB 3.5.51 – 31st May 1996
“Chant the mahamantra loudly and with attachment. This will drive away inertia, worldly evils and pests”. Bhaktisiddhanta Sarasvati Thakura
One achieves bhakti [love of God] by hearing and chanting about the Supreme Lord's special qualities, even while engaged in the ordinary activities of life in this world.
After searching through all the Vedic literature, one cannot find a method of religion more sublime for this age than the chanting of Hare Krishna. -Srila Prabhupada
Only way to control the mind, is to neglect the dictation of the mind & always Chant Holy Names of the Lord. - Srila Prabhupada
To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly. -Srila Prabhupada
Living beings who are entangled in the complicated meshes of birth and death can be freed immediately by even unconsciously chanting the holy name of Krishna, which is feared by fear personified. — Srimad Bhagavatam, 01.01.15. - Srila Prabhupada
Get yourself drowned in ocean of Chanting of Mahamantra, instead of money & wealth. - Srila Prabhupada
Hard earned money is kept in fixed deposit in the Banks and we are used to Credit Cards. Similarly deposit your faith in fixed deposit of the Lord, and chant every day. - Srila Prabhupada
What is the power of Lord’s name ? The process of chanting the holy name of the Lord is so powerful that by this chanting even householders can very easily gain the ultimate result achieved by persons in the renounced order.
“If by the tongue you chant Hare Krishna mantra and by the tongue you taste prasadam, you will be perfect, simply by executing these two things” .- Srila Prabhupada
If one wants to achieve success at the end of his life, the process of remembering Krishna is essential. Therefore one should constantly/incessantly chant the Maha Mantra. - Srila Prabhupada
Of all sacriﬁces, the chanting of Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare is the purest representation of Krishna.
Bhagavad-gita 10.25, Srila Prabhupada
Caitanya Mahaprabhu has recommended that everyone chant the Hare Krishna mantra just to cleanse the dust from the heart. If the dust of the heart is cleansed away, then one can actually understand the importance of the holy name. Nectar of Devotion, Chapter 12, Srila Prabhupada