“They [the masses] must have their illusions at all costs; they turn instinctively, as the insect seeks the light, to the rhetoricians who accord them what they want. No truth, but error has always been the chief factor in the evolution of nations…. The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduces them.” (Gustave Le Bon, 1995: 132).
The advent of ‘modernity’ saw the eradication of the ancien regime
