From Back to Godhead
The Golden Avatar delivered the gold standard of spiritual practices for this age.
In general, people like gold. It represents wealth and success. A golden age refers to an era of goodness and plenty, acknowledged in Greek, Roman, and Indian cultures. If you have everything, you were born with a golden spoon in your mouth. The Golden Rule is the epitome of cosmic justice or fairness: Do unto others as you would have others do unto you. As the saying goes, “As good as gold.”