By Madhava Smullen
After World Holy Name Day was established in 1996 in honor of Srila Prabhupada’s Centennial celebrations, World Holy Name Week followed in 2008 and has been held annually ever since, with public Harinama Sankirtan, 12 and 24 hour kirtans, japathons and Holy Name-themed seminars.
Due to the COVID-19 pandemic, this year the traditional methods of sharing the Holy Name are severely restricted. Thus the newly dubbed World Holy Name Festival, organized by the ISKCON Kirtan Minis