Like an AM radio song or a first-run movie, a scientific theory has to be catchy if it's going to get anywhere. To begin with, it has to have a name that people will remember. Bright high school students should be able to make science fair displays out of it. Time and Newsweekreaders should want to tell their friends about it. Members of key congressional committees should be able to get the drift of it at the first or second briefing.
Take the big bang theory, for instance; the scientists have
𝑯𝒐𝒍𝒚 𝑷𝒍𝒂𝒄𝒆𝒔 𝒕𝒐 𝑽𝒊𝒔𝒊𝒕 𝒊𝒏 𝑮𝒂𝒖𝒓𝒂 𝑴𝒂𝒏𝒅𝒂𝒍!
𝐃𝐚𝐭𝐞𝐬: