By Ekachakra Prana Dasa
The Live to Give campaign, also known as the Prabhupada Marathon, is an annual effort to “cover the earth” with Bhagavad-gitas. This global operation, which launches the day after Bhadra Purnima and runs until January, is coordinated by the BBT MCI team.
Year-over-year results have increased rapidly. In 2020, we distributed 2.1 million Gitas. In 2021, we distributed 2.8 million. Our goal for 2022 was set at three million.
Thousands of book distributors from hundreds of ISKCON centers worked together to reach this goal. Gitas were even delivered to Antarctica, fulfilling a long-held desire to bring Krishna consciousness to every continent on earth. The final count was 3,500,899 Bhagavad-gitas distributed, smashing the audacious goal and breaking book distribution records. The results reported are from Sep 11 2022 to Jan 7, 2023.
Read more: https://iskconnews.org/live-to-give-campaign-distributes-3-5-million-bhagavad-gitas-worldwide-smashes-goal/
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