The gift of the Holy Name is the greatest treasure because it is Krsna Himself. Everything is contained within the Holy Name. The Holy Name is more merciful than Krsna Himself. When you offend Krsna yourself, you can purify that by chanting the Holy Name. But if you offend the Holy Name, then what? Even that we can purify by chanting the Holy Name. The only remedy is chanting the Holy Name!