Blog

26th July, 2010

Mumbai, INDIA: ISKCON (International Society for Krishna Consciousness) with over 90 temples spread across the length and breadth of the country and millions of Krishna devotees all over the globe today went digital and announced a separate channel on Mobiles, in collaboration with Mobile TV leaders, Apalya Technologies and Neuron Mediatech, an ace content and software infrastructure company.

Irfan Khan, Co-founder, Neuron Mediatech opined “We have designed rich media spiritual content based on multimedia device experience and have produced the same in multiple languages like English, Hindi, Gujarati and Sindhi. We are producing 3-5 minutes discourses for masses and will be taking these On-Demand discourses to users all over the world using digital platforms. This ‘On-demand’ offering is custom made using very pertinent topics and questions that one seeks answers to.”

Vamshi Krishna Reddy, CEO and Co-founder, Apalya Technologies said, “It gives us great pleasure to be able to relay ISKCON discourses to the devotees who can view it on their mobile screens. We are glad that a religious institution as revered as ISKCON chose us to be their choice for Mobile TV. Initially, this service will be on-demand, however, given its viewership pattern it can be provided as part of the standard package from Apalya, further on.”

ISKCON spokesperson, Haridas Prabhuji said, “This is another step towards invoking the Lord through technology and reaching out to all the Krishna devotees spread across the globe to have a free flow access to their God, no matter where they are at anytime, on your mobile screens. ISKCON will now reach you On-Demand for we know that not everyone can come to our temples everyday but with this tie-up the temple will come to you.”

Neuron Mediatech would soon be deploying their spiritual content offerings across other platforms, as well including Internet. They are also planning to launch a dedicated IVR for spiritual content.

About Apalya (MiMobi TV)

Apalya Technologies Pvt Ltd. is the leading provider of aggregated TV and other entertainment and news content optimized for viewing on mobile screens through MiMobiTV service. Apalya’s unique technology works on delivering the best possible mobile TV experience optimized for the type of the device and the kind of network being used. Apalya’s mission is to bring Interactive, Collaborative, On Demand, and Informative Entertainment into the hands of mobile users in an optimized and cost effective way. Apalya is also the exclusive, mobile, live video streaming provider for all Indian Premier League (IPL) matches for the next three years, including the forthcoming 2010 IPL season. The global rights granted cover live video streaming for all mobile platforms worldwide* for the IPL on an exclusive basis.

For further information please visit: www.apalya.com

About Neuron Mediatech

Neuron Mediatech is a Content and Software Infrastructure company specializing in Made-for-Digital rich media content and has conceptualized and custom created video content that has strong blending of VAS and augmented reality layers.

Neuron Mediatech’s promoters have more than 50 man-years of collective experience in content creation (right from films, television to the third screen – mobile multimedia device) and monetizing this content from advertising as well as from subscription.

The business consists of mainly four verticals: Rich media content production, Advertising Embedded content creation, Software Infrastructure development and Content discovery and Recommendation.

For further queries contact, Irfan Khan at Irfan {at} neuronmedia(.)mobi

International Society for Krishna Consciousness (ISKCON) was established by His Divine Grace A.C. Bhaktivedanta Swami Prabhupada, it’s Founder-Acharya. International Society for Krishna Consciousness is usually known as Hare Krishna movement and it is authentic, historically authorized, natural and transcendental, because it is based on Bhagavad-Gita, the most authorized book about spiritual science.

In Bhagavad-Gita Krishna repeatedly says that we should worship Him, offer Him our obeisance and then come to Him. Bhagavad-Gita clearly points out the absolute necessity of Krishna consciousness and it is accepted as an essence of Vedas and Upanishads. From the historical point of view it has no equal. Calculations based on archeological evidence show that Krishna spoke Bhagavad-Gita on the battlefield called Kuruksetra more than five thousand years ago.