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“Why distinguish between chanting and book distribution? These books I have recorded and chanted, and they are transcribed. It is spoken kirtanas. So book distribution is also chanting. These are not ordinary books. It is recorded chanting. Anyone who reads, he is hearing. Book distribution must not be neglected.”

*His Divine Grace A. C. Bhaktivedanta Swami Prabhupada *Letter to Rupanuga
– Mayapur 19 October, 1974

Here’s a recent letter from Vaisesika Prabhu to the devotees in Africa.

It’s actually for everyone.

Dear highly esteemed devotees of ISKCON Africa,

Please accept my hearfelt obeisances. All glories to Srila Prabhupada. In 1975, Srila Prabhupada, in an arrival address to the devotees in Los Angeles, California, made this plea: “So kindly help me.” Upon hearing this phrase, his sincere disciples present in that assembly strained their ears to hear what specific request he would make of them. Next came the details: “Print as many books in as many languages and distribute throughout the whole world. Then Krishna consciousness movement will automatically increase.

“Even today, anyone who takes Srila Prabhupada’s request to heart and works to fulfill it, as you are all doing, is immediately connected to the Lord’s internal energy. In his purport to Srimad Bhagavatam 2.9.4 Srila Prabhupada confirms this principle: “This direct order of the Lord is a manifestation of His internal energy, and this particular energy is the means of seeing the Lord face to face.”

What’s more, in the Bhagavad-gita As It Is, 18.68-69, Lord Krishna lauds those who teach others how to become Krishna conscious, saying that such teachers are not only the most dear to Him, but that they are also guaranteed of going back to Godhead. Krishna says: “There is no servant in this world more dear to Me than he, nor will there ever be one more dear.”

Again in a purport to verse 6.32 in the Bhagavad-gita, Srila Prabhupada sings the glories of those who distribute Krishna consciousness: “The perfect yogi knows that the living being who is conditioned by the modes of material nature is subjected to the threefold material miseries due to forgetfulness of his relationship with Krishna. And because one in Krishna consciousness is happy, he tries to distribute the knowledge of Krishna everywhere. Since the perfect yogi tries to broadcast the importance of becoming Krishna conscious, he is the best philanthropist in the world, and he is the dearest servitor of the Lord.”

One might rightly ask, “I have very little experience in distributing books; therefore, how can I properly execute Srila Prabhupada’s request?”

Srila Prabhupada answered this question in 1975 saying, “If you sincerely try to distribute books, Krishna, who is the master within your heart, will show you how to do it.”

Please know that the hard work you are doing to increase the distribution of Srila Prabhupada’s book across Africa is not only the best philanthropic work that you can do, but that such work will also bring you and everyone you touch with Lord Caitanya’s message, unprecedented benediction.

With gratitude and affection,

Vaisesika Dasa


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