By Madhava Smullen
The Bhadra Campaign, flooding the world with spiritual wisdom in the form of full sets of Srimad-Bhagavatam, keeps going from strength to strength.
Launched in 2017, the campaign is inspired by the Srimad-Bhagavatam verse 12.13.13, which states, “If on the full moon day of the month of Bhadra one places Srimad-Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.”
It’s also driven by Srila Prabhupada’s instruction in a 1977 letter to disciples, “I want that every respectable person has a full set of Bhagavatam and Caitanya Caritamrta in his home.”
With GBC support and representatives in each geographical area, the Bhadra Campaign has united devotees all over the world under a common goal to achieve this vision each year.
And each year, they’ve outdone themselves. In 2018, devotees carrying out the campaign distributed 7,007 Srimad-Bhagavatam sets; in 2019, they delivered 6,543; and in 2020, they innovated in the face of COVID-19 restrictions and challenges, making a massive leap to distribute 24,195 sets.