By Atma Tattva Das
Since 1972, the Prabhupada Book Marathon has inspired ISKCON devotees to share the spiritual wisdom of Srila Prabhupada’s books with the world. Now celebrated as the “Live to Give” campaign, this annual effort aims to “cover the earth” with copies of the Bhagavad-gita As It Is, including its recent milestone of even delivering Gitas to Antarctica. This achievement fulfilled a longstanding aspiration of the Bhaktivedanta Book Trust (BBT) to bring Krishna consciousness to every corner of the globe.
In recent years, the campaign has seen impressive growth under the dynamic leadership of Vaisesika Dasa. The 2023 Live to Give campaign set a target of 3.7 million copies and exceeded expectations by distributing over 3.78 million Bhagavad-gitas worldwide. This success showcased the tireless dedication of devotees across seven continents, united by the vision of sharing transcendental knowledge. Highlights from the 2023 campaign included creative distribution approaches, such as the Benelux yatra initiative to share sponsored books with yoga schools and strengthening connections with communities seeking spiritual enrichment.
Read more: https://iskconnews.org/4-2-million-reasons-to-unite-iskcons-2024-live-to-give-campaign-embarks-on-an-ambitious-mission/
Comments