Perhaps we are the only society who is proclaiming, “Here is God, Krishna. Take it.” We are the only society in the whole world. Otherwise they are all misled, all misled.
Others may cooperate or not cooperate; we don’t mind. But we cannot change our policy. Our policy is, “Krishna says, ‘I am the Supreme.’ ” We must declare throughout the whole world that Krishna is the Supreme. Krishna says, mattah parataram nanyat kincid asti dhananjaya. (Gita 7.7) [“O conqueror of wealth (Arjuna), there is no Truth superior to Me.”] We shall declare to the whole world that “Krishna is the Supreme; there is no one superior to Krishna.” This is our Krishna consciousness movement. Krishna says, man-mana bhava mad-bhakto mad-yaji mam namaskuru. (Gita 18.65) [“Always think of Me and become My devotee. Worship Me and offer your homage unto Me. Thus you will come to Me without fail. I promise you this because you are My very dear friend.”]
We are preaching this. In this temple we are asking everyone, “Here is Krishna. Always think of Krishna. Chant Hare Krishna.” Then you will have to think. “Hare Krishna, Hare Krishna” means thinking of Krishna. As soon as you hear the name of Krishna—man-mana. And who will do that? Mad-bhakta. Unless you become a devotee of Krishna, you will not waste your time, “Krishna, Hare Krishna, Hare Krishna.” That means simply by chanting Hare Krishna mantra you become a devotee of Krishna. Man-mana bhava mad-bhakto mad-yaji. Now, this worship of Krishna: the whole day is engaged for Krishna’s mangala-aratika, for Krishna’s chanting, for Krishna’s cooking, for Krishna’s prasada distribution, so many ways. Our devotees all over the world—there are 102 centers—they are simply engaged in Krishna consciousness. This is our propaganda. Always, no other business. We don’t do any business, but we are spending at least twenty-five lakhs of rupees every month, and Krishna is supplying. Tesam nityabhiyuktanam yoga-ksemam vahamy aham. (Gita 9.22) [“But those who worship Me with devotion, meditating on My transcendental form—to them I carry what they lack and preserve what they have.”]
If you remain Krishna conscious, fully dependent on Krishna, then there will be no scarcity. I started this Krishna business with forty rupees. Now we have got forty crores of rupees. Is there any businessman in the whole world who within ten years with forty rupees he can increase to forty crores? There is no example. And ten thousand men, they are eating prasadam daily. So this is Krishna consciousness. Yoga-ksemam vahamy aham. As soon as you become Krishna conscious, you simply depend on Him and work sincerely and then Krishna will supply everything—everything.
This is practically being manifested. Take, for example, in Bombay. Now the land is worth one crore of rupees. And when I purchased the land, I had maybe three or four lakhs. So it was completely speculation, but I was confident that “I shall be able to pay. Krishna will give me.” There was no money. That’s a long history—I do not wish to discuss. But I have got now practical experience that you depend on Krishna, there will be no scarcity. Whatever you want, it will be fulfilled. Tesam nityabhiyuktanam. So be always engaged in Krishna consciousness. Then everything will be fulfilled, any desire, if you have got.
— Srila Prabhupada, talk on Srimad-Bhagavatam 7.6.1, December 2, 1975, Vrindavan