It’s finally here! The launch of the highly anticipated BBT publication of Our Family Business - The Great Art of Distributing Srila Prabhupada’s Books. And the timing couldn’t be better, as ISKCON’s leaders from around the world gather in Mayapur to kick off the 50th anniversary celebration of the incorporation of the International Society for Krishna Consciousness by its Founder-Acarya His Divine Grace A. C. Bhaktivedanta Swami Prabhupada.

It’s as if Sri Caitanya Mahaprabhu Himself wrote the script for this release.

“Our Family Business” gives us a never-before-seen glimpse into the spontaneous beginnings of ISKCON and how Srila Prabhupada’s plan from the get-go was to unleash the explosion of a worldwide spiritual revolution through the mass distribution of his books.

The author, His Grace Vaisesika Dasa, gives us this rare glimpse into ISKCON’s history from the unique perspective of one who has been distributing Srila Prabhupada’s books continuously for more than 40 years. He has thoroughly researched those books as well and employed his own innovative style to artfully narrate the development of ISKCON through the heart-warming, exhilarating, and life-changing adventures of book distributors throughout the world.

He offers first-hand insights into the service of distributing Srila Prabhupada’s books and authoritatively describes Srila Prabhupada’s vision of book distribution as “literary kirtana” perfectly linked to the yuga-dharma. He goes on to deeply analyze how book distribution is high sadhana that instills a taste for hearing and chanting about Krishna and delivers powerful spiritual realizations.

In this very readable book, His Grace Vaisesika Dasa discusses how all services devotees do are actually a part of the family business of distributing transcendental knowledge through the written word and how book distribution benefits distributors, the devotional community, and all those who receive Srila Prabhupada’s books. He also reveals simple and vital secrets to improving and perfecting one’s daily sädhana. He details the famous “Four Laws of Book Distribution” – proven principles guaranteed to improve and increase your book distribution – as well as practical ways to involve your whole congregation in book distribution while making it fun and easy!

Several senior disciples of His Divine Grace A.C. Bhaktivedanta Swami Prabhupada have given glowing reviews of Our Family Business. His Holiness Jayapataka Swami says, “It’s surely a must-have.” His Holiness Gopal Krishna Goswami strongly recommends the book to those who distribute Srila Prabhupada’s books, those who want to distribute books but don’t feel inspired enough, and those who have never distributed books. His Holiness Radhanath Swami says he can “feel the contagious spirit of gratitude and compassion that springs from the heart of Vaisesika Dasa” on every page. “Our Family Business is a great milestone in the history of the Hare Krishna movement,” says His Holiness Indradyumna Swami.

Our Family Business will be officially released on 24th February 2016 at the ISKCON Leadership Sanga meetings in Mayapur. For further information about the book, and to place orders in bulk or retail, please check out the website For latest updates on the book, photos, blurbs, reviews and videos, Like the Facebook page, or follow @BrihatMridanga on Twitter. All questions and clarifications can be directed to

About the Author:

His Grace Vaisesika Prabhu was born in 1956. As a teen, he was an avid spiritual seeker. Soon after receiving a Back to Godhead magazine from a friend in the spring of 1973, he moved into the ISKCON temple in San Francisco at the age of sixteen and, with the blessings of his parents, became a disciple of Srila Prabhupada and a full-time monk dedicated to the practice of Krishna bhakti.

Today, he lives in the San Francisco Bay Area with his wife, Her Grace Nirakula Devi Dasi, also a disciple of Srila Prabhupada. Together, they have developed an ISKCON community of three hundred families in Silicon Valley, based on the study and distribution of Srila Prabhupada’s books. He is an initiating guru in ISKCON and travels widely to teach the tenets of devotional service and the great art of distributing Srila Prabhupada’s books.

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