At £3 a litre, New Gokul will be selling the most expensive milk in the UK. However, demand is already outstripping supply. Hailed as a blue-print for the future of farming, the cows at the New Gokul project have been described as living in the “Hilton of farms”.
The care received by the 44 cows and bulls, mostly dairy Short Horns and Meuse-Rhine-Yssel is unparalleled . For example, relaxing music is played to the cows as they are hand-milked, and they are allowed to live their full natural life-span.
“This premium milk will offer consumers the chance to avoid buying from an industry which is based around slaughter and suffering, and instead buy from a fresh, new and compassionate alternative,” said Sita Rama das.
The milk has been commercially branded Ahimsa Milk, meaning milk produced without harm to any living being.
On Saturday 6th November, from 10am, the opening of a fully sustainable farm project will be performed by thirty priests who will be chanting Vedic mantras . New Gokul, a farm on which no animal will be killed or harmed, stands as an iconic venture which protects both the animals and the environment.
The innovative concept of the farm which is part of Bhaktivedanta Manor, is regarded as a blue print for future sustainable farming. At its core is the ethos that treats animals and the environment with the highest respect. Having taken over five years to complete, it stands as a feat of accomplishment for the community. The project demonstrates the community’s respect of the earth and those with whom we share it.
New Gokul’s main features are its oak build, ox power in the fields and treadmill, ox cart rides, hand milking and humane treatment of cows and the full viewing facility so that all visitors can see the working of the farm. Already the farm has a wide range of visitors, of which ten of thousands of school children and public visit the farm annually.
During the opening ceremonies there will be ancient costumes, traditional dances, ox power demonstrations and cart rides, and devotional singing to the accompaniment of Indian drums and cymbals. Guests of honour include His Holiness Bhakti Charu Swami, Dominic Grieve QC MP the Attorney General, MPs, Mayors and representatives from the faith, environment and farming communities.
For more information, contact
For all enquiries before day of event:
Radha Mohan das (Secretary of Communications)
01923 851003 (w)
Radha.mohan@krishnatemple.com
Additional Notes
The blue-print for future milk branding: ‘Ahimsa Milk’
Most farms in the UK will slaughter their cows for human or domestic animal consumption after about five years of their milking life. However, the Ahimsa campaign is looking to collaborate with farms to take care of their cows until they die naturally. A pilot scheme has been launched where people can purchase Ahimsa milk.
You can learn more about Ahimsa milk on the website:
http://www.ahimsamilk.org/
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