By Madhava Smullen
The Live to Give Campaign, run by the BBT Marketing, Communications and Innovations team, has smashed its 2 million Gita goal, distributing 2,172,456 copies of Srila Prabhupada’s Bhagavad-gita As It Is around the world.
Over 250 ISKCON communities in more than 55 countries participated, between September 17th 2020 and January 7th 2021. The campaign also commemorated Gita Jayanti, or World Gita Day, on December 25th.
Live to Give was a phenomenally successful effort to get devotees all around the world to work together towards one goal. Full-time sankirtan devotees, travelling sankirtan parties, children, homemakers, and congregation members who work full-time and do book distribution during their evenings and weekends all participated.
Although book distributors were at first concerned at the beginning of the pandemic that restrictions would see book distribution plummet, they soon became expert at creative ways to get Prabhupada’s books out to people safely, and many saw numbers increase instead.
During the Live to Give Campaign techniques included contactless deliveries; distribution over the phone; calling parties in which devotees supported each other via Zoom while calling contacts; and online distribution on social media and websites.
Devotees also set up book tables outdoors using COVID-safe practices wherever it was permissible; delivered gift packs to neighbors; and distributed books to customer-facing businesses such as grocery stores, lawyers, and realtors, who bought books by the caseload to give to their clients for New Year’s.
Read more: https://iskconnews.org/live-to-give-campaign-smashes-goal-distributes-over-2-million-gitas,7706/