Ugrasrava is one of the most senior devotees of the Australian Yatra. He tells the story of the Wrangler ad.
Written by Aprakrita dasa
Ugrasrava: I had friends in the advertising industry, and one day they came to the temple and said, “The Wrangler Jeans Company wants us to advertise their product and we have the idea to use the Hare Krishnas’ in a sankirtan party – playing mridangas and kartals, wearing dhotis and full tilak, coming down Burk Street. One of the devotees will wear a Wrangler de