After the successful Sankirtan Marathon in December 2024, Michigan devotees once again undertook a month-long book distribution marathon in December 2025 at Great Lakes Crossing Mall, one of the state’s largest outlet malls. With Michigan’s harsh winter of snow and freezing temperatures, an indoor shopping mall became a strategic space that allowed Sankirtan to continue uninterrupted throughout the season. This time, however, it was not approached as “just another marathon,” but as a challenge.