power of association (1)

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The company that we keep plays a significant role in our lives. Our desires, habits, and goals are often dependent on the association that we are in (saṅgāt sanjāyate kāmaḥ, BG 2.62). Associating with cultured people helps us develop good habits, and associating with corrupt people makes us corrupt generally. The holy scriptures therefore repeatedly recommend that we avoid bad association and keep good association. Here is Lord Kṛṣṇa’s direct description on the glory of saintly association, in

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