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Voluntary restraint and the acceptance of discipline form essential parts of Vaishnava initiation.

Did you hear the story of the man who rode up to the gates of our Mayapur, West Bengal, temple to sell ice cream? He had one of those tricycles you see a lot in India—the ones with a refrigerated box on the back. Nothing sells quite like ice cream on a hot day. Only he wasn’t selling ice cream at all.

He opened the lid of the icebox, pulled out a hand bell and a bunch of papers, then began ringing

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