“This idea of creating a database and collecting contacts at all our festivals and in any situation where we come in contact with the public is very important. I tried for a number of years to teach this to devotees and I fully agree with Jayapataka Maharaja as to its importance. “We can follow up in so many creative ways when we have a list of people who we know are relatively favorable. There is a whole science to database marketing and every successful organization, including non-profit and r
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