Madhu means sweet. It means honey. Krishna is also called Madhu. In this material world there is one type of honey and in the spiritual world there is also a type of honey. The sweet honey in the spiritual realm is the real honey which we should hanker for. In this material world there is Kandarpa (Cupid) but in the eternal world, Madan (Cupid) is Krishna and everyone is attracted by Him.
The holy name and Krishna are non different. Even great personalities such as Brahma chant the holy name in