Lord Caitana brings our attention to the fact that Krishna has invested His full potencies into each single individual holy name. What are these types of potencies? In the Hari Bhakti Vilas these potencies and activities are mentioned. The verse speaks of activities like charity, performing fasts, doing austerities, going on pilgrimage and so on. All this is invested with potencies by the gods and the saints and it can uplift a soul in a tremendous way. Just imagine people doing charity, givin