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excerpts from Sripad Aindra Maharaj lecture Aindra Pr SB 10-33-26-27 -2002-01-12 CC Madhya 23.104
vṛndāvane kṛṣṇa-sevā, vaiṣṇava-ācāra
bhakti-smṛti-śāstra kari’ kariha pracāra
Word for word:
vṛndāvane — in Vṛndāvana; kṛṣṇa-sevā — the service of Lord Kṛṣṇa; vaiṣṇava-ācāra — behavior of Vaiṣṇavas; bhakti-smṛti-śāstra — the reference books of devotional service; kari’ — compiling; kariha — do; pracāra — preaching.
Translation:
“Establish devotional service to Lord Kṛṣṇa and Rādhārāṇī in Vṛndāvana. You should also compile bhakti scriptures and preach the bhakti cult from Vṛndāvana.”
Purport:

Sanātana Gosvāmī was enjoined (1) to broadcast the revealed scriptures on devotional service and establish the conclusions of devotional service, (2) to reestablish lost places of pilgrimage like Vṛndāvana and Rādhā-kuṇḍa, (3) to establish the Vṛndāvana method of temple worship and install Deities in temples (Śrī Sanātana Gosvāmī established the Madana-mohana temple, and Rūpa Gosvāmī established the Govindajī temple), and (4) to enunciate the behavior of a Vaiṣṇava (as Śrīla Sanātana Gosvāmī did in the Hari-bhakti-vilāsa). In this way Sanātana Gosvāmī was empowered to establish the cult of Vaiṣṇavism. As stated by Śrīnivāsa Ācārya in his Ṣaḍ-gosvāmy-aṣṭaka (2):

nānā-śāstra-vicāraṇaika-nipuṇau sad-dharma-saṁsthāpakau
lokānāṁ hita-kāriṇau tri-bhuvane mānyau śaraṇyākarau
rādhā-kṛṣṇa-padāravinda-bhajanānandena mattālikau
vande rūpa-sanātanau raghu-yugau śrī-jīva-gopālakau

“I offer my respectful obeisances unto the six Gosvāmīs, namely Śrī Sanātana Gosvāmī, Śrī Rūpa Gosvāmī, Śrī Raghunātha Bhaṭṭa Gosvāmī, Śrī Raghunātha dāsa Gosvāmī, Śrī Jīva Gosvāmī and Śrī Gopāla Bhaṭṭa Gosvāmī, who are very expert in scrutinizingly studying all the revealed scriptures with the aim of establishing eternal religious principles for the benefit of all human beings. Thus they are honored all over the three worlds, and they are worth taking shelter of because they are absorbed in the mood of the gopīs and are engaged in the transcendental loving service of Rādhā and Kṛṣṇa.”

This Kṛṣṇa consciousness movement continues the tradition of the six Gosvāmīs, especially Śrīla Sanātana Gosvāmī and Śrīla Rūpa Gosvāmī. Serious students of this Kṛṣṇa consciousness movement must understand their great responsibility to preach the cult of Vṛndāvana (devotional service to the Lord) all over the world. We now have a nice temple in Vṛndāvana, and serious students should take advantage of it. I am very hopeful that some of our students can take up this responsibility and render the best service to humanity by educating people in Kṛṣṇa consciousness.
KṚṢṆA, The Supreme Personality of Godhead Introduction The pastimes of the Lord are generally heard and relished by liberated souls. Those who are conditioned souls are interested in reading stories of the material activities of some common man. Although similar narrations describing the transcendental activities of the Lord are found in Śrīmad-Bhāgavatam and other Purāṇas, the conditioned souls still prefer to study ordinary narrations. They are not so interested in studying the narrations of the pastimes of the Lord, Kṛṣṇa. And yet the descriptions of the pastimes of Lord Kṛṣṇa are so attractive that they are relishable for all classes of men. There are three classes of men in this world. One class consists of liberated souls, another consists of those who are trying to be liberated, and the third consists of materialistic men. Whether one is liberated or is trying to be liberated, or is even grossly materialistic, the pastimes of Lord Kṛṣṇa are worth studying.

Liberated souls have no interest in materialistic activities. The impersonalist theory that after liberation one becomes inactive and need not hear anything does not prove that a liberated person is actually inactive. A living soul cannot be inactive. He is active either in the conditioned state or in the liberated state. A diseased person, for example, is also active, but his activities are all painful. The same person, when freed from the diseased condition, is still active, but in the healthy condition the activities are full of pleasure. Similarly, the impersonalists only seek to get free from the diseased, conditioned activities, but they have no information of activities in the healthy condition. Those who are actually liberated and in full knowledge take to hearing the activities of Kṛṣṇa; such engagement is pure spiritual activity.

It is essential for persons who are actually liberated to hear about the pastimes of Kṛṣṇa. That is the supreme relishable subject matter for one in the liberated state. Also, if persons who are trying to be liberated hear such narrations as the Bhagavad-gītā and Śrīmad-Bhāgavatam, then their path of liberation becomes very clear. The Bhagavad-gītā is the preliminary study of Śrīmad-Bhāgavatam. By studying the Gītā, one becomes fully conscious of the position of Lord Kṛṣṇa; and when he is situated at the lotus feet of Kṛṣṇa, he understands the narrations of Kṛṣṇa as described in Śrīmad-Bhāgavatam. Lord Caitanya has therefore advised His followers that their business is to propagate kṛṣṇa-kathā.

Kṛṣṇa-kathā means narrations about Lord Kṛṣṇa. There are two kṛṣṇa-kathās: narrations spoken by Kṛṣṇa and narrations spoken about Kṛṣṇa. The Bhagavad-gītā is the narration or the philosophy on the science of God, spoken by Kṛṣṇa Himself. Śrīmad-Bhāgavatam is the narration about the activities and transcendental pastimes of Kṛṣṇa. Both are kṛṣṇa-kathā. It is the order of Lord Caitanya that kṛṣṇa-kathā should be spread all over the world, because if the conditioned souls, suffering under the pangs of material existence, take to kṛṣṇa-kathā, then their path of liberation will be open and clear. The purpose of presenting this book is primarily to induce people to understand Kṛṣṇa or kṛṣṇa-kathā, because thereby they can become freed from material bondage.

This kṛṣṇa-kathā will also be very much appealing to the most materialistic persons because Kṛṣṇa’s pastimes with the gopīs (cowherd girls) are exactly like the loving affairs between young girls and boys within this material world. Actually, the sex feeling found in human society is not unnatural because this same sex feeling is there in the original Personality of Godhead. The pleasure potency is called Śrīmatī Rādhārāṇī. The attraction of loving affairs on the basis of sex feeling is the original feature of the Supreme Personality of Godhead, and we, the conditioned souls, being part and parcel of the Supreme, have such feelings also, but they are experienced within a perverted, minute condition. Therefore, when those who are after sex life in this material world hear about Kṛṣṇa’s pastimes with the gopīs, they will relish transcendental pleasure, although it appears to be materialistic. The advantage will be that they will gradually be elevated to the spiritual platform. In the Bhāgavatam it is stated that if one hears the pastimes of Lord Kṛṣṇa with the gopīs, from authorities with submission, then he will be promoted to the platform of transcendental loving service to the Lord, and the material disease of lust within his heart will be completely vanquished. In other words, such hearing will counteract material sex life.

This book, Kṛṣṇa, which is filled with kṛṣṇa-kathā, will thus appeal equally to the liberated souls and to persons who are trying to be liberated, as well as to the gross, conditioned materialist. According to the statement of Mahārāja Parīkṣit, who heard about Kṛṣṇa from Śukadeva Gosvāmī, kṛṣṇa-kathā is equally applicable to every human being, whatever condition of life he is in. Surely everyone will appreciate it to the highest magnitude. But Mahārāja Parīkṣit also warned that persons who are simply engaged in killing animals and in killing themselves may not be very much attracted to kṛṣṇa-kathā. In other words, ordinary persons who are following the regulative moral principles of scriptures, no matter in what condition they are found, will certainly be attracted, but not persons who are killing themselves. The exact word used in Śrīmad-Bhāgavatam is paśu-ghna, which means one who is killing animals or killing himself. Persons who are not self-realized and who are not interested in spiritual realization are killing themselves; they are committing suicide. Because this human form of life is especially meant for self-realization, by neglecting this important part of his activities one simply wastes his time like the animals. So he is a paśu-ghna. The other meaning of the word refers to those who are actually killing animals. This means persons who are animal-eaters (even dog-eaters), for they are all engaged in killing animals in so many ways, such as hunting and opening slaughterhouses. Such persons cannot be interested in kṛṣṇa-kathā. Thus everyone, in any condition of life, should be interested in hearing about Kṛṣṇa and His activities because He is the Supreme Absolute Truth, the Personality of Godhead. He is all-pervading: inside He is living within everyone’s heart, and outside He is living as His universal form. And yet, as described in the Bhagavad-gītā, He appears as He is in the human society just to invite everyone to His transcendental abode, back home, back to Godhead. Everyone should be interested in knowing about Kṛṣṇa, and this book is presented with this purpose: that people may know about Kṛṣṇa and be perfectly benefited in this human form of life.