In an era of immense transformation, ISKCON North America is boldly stepping into the future with a dynamic and inspiring vision that blends spiritual depth with organizational excellence. The “Future Forward” initiative, recently re-launched through a compelling long-format broadcast hosted by Braja Bihari Das and featuring Jai Krishna Das, outlines a clear and courageous roadmap for expansive growth in Krishna consciousness across the continent.
Jai Krishna Das, President of New Vrindaban and Chair of the North American Executive Committee, shared the bold “335 Vision”—an initiative aiming for 3% of North America’s population to actively engage in Krishna consciousness by the year 2035. This means inspiring and supporting 12 million individuals to chant, participate, and practice in meaningful ways—whether by chanting just one round daily or regularly attending devotional programs.
Despite perceptions that the movement has slowed in the West, the data tells a different story. ISKCON centers in North America have grown from 72 in 2014 to 121 in 2024, with book distribution doubling in the same period. This is not a stagnant movement; it’s a quietly thriving force, ready to surge with a new level of enthusiasm and organization.
What makes this vision truly revolutionary is its inclusivity and realism. The 335 goal does not seek 12 million initiated devotees but aims to foster a vibrant community of spiritual practitioners at various levels. As Prabhupada himself wrote, success lies in attracting people to hear, chant, and participate—not merely in formal initiation.
The strategy to achieve this includes a dual structure: vertical growth within zones and horizontal support across strategic areas like prasadam distribution, youth engagement, congregational development, and kirtan outreach. The model draws inspiration from successful frameworks like the Jehovah’s Witnesses and even McDonald’s—highlighting how widespread presence can create powerful spiritual and cultural impact.
At the heart of this movement is compassion and accessibility. Centers are being created even in small towns, often starting with a handful of dedicated families. These centers, often run in rented spaces with low overheads, are open to all and rooted in community. Canada’s innovative manual for launching new centers is being adapted across North America to guide this growth with consistency and quality.
ISKCON’s outreach is not limited to any one demographic. From college students in Krishna House programs to families discovering Krishna through yoga studios, the movement is connecting with diverse hearts and minds. As Jai Krishna Das noted, initiatives like “Wisdom of the Sages” are reaching thousands of spiritually-inclined individuals who are now turning toward temples and deeper involvement.
Another pillar of this bold vision is unity. The new North American Regional Governing Body includes GBCs, zonal supervisors, temple presidents, and ministry heads—working collaboratively, not hierarchically. This model ensures that strategic planning is rooted in grassroots reality while promoting shared ownership of ISKCON’s future.
As North America prepares to celebrate ISKCON’s 60th anniversary, the movement’s leadership is also focusing on brand awareness and outreach. Plans are underway to make “ISKCON” a household name—associated not just with chanting and temples, but with community, culture, and spiritual awakening.
This vision is not without challenges—data collection, follow-up systems, and volunteer coordination all require innovation and resources. But ISKCON is rising to the occasion. New tools, shared resources, and collaborative platforms like ISKCON Network and regional support offices are laying the groundwork for sustainable exponential growth.
Ultimately, ISKCON’s “Future Forward” is more than a strategy—it’s a heartfelt call to action. It’s a vision grounded in the legacy of Srila Prabhupada, aimed at fulfilling his desire that the message of Krishna reach every corner of the world. And it’s an open invitation to every devotee—whether newly curious or lifelong committed—to join in this sacred endeavor.
This is the moment. The time is now. Together, with unity, intelligence, and devotion, ISKCON is moving boldly into the future—forward, fearless, and full of faith.
Comments