“Drishti – Bharat Leads The World” | Mega Youth Festival | 20th March 2016 | ISKCON Pune
On the auspicious occasion of ISKCON’s Golden Jubilee, to fulfill the desire of Srila Prabhupada and GBC, we made our humble and best attempts. With little or no idea to start with, the planning and execution of the event was majorly done in past 3 months.
Publicity
– Phase I:
o In a span of only a week (March 9-16), 135000 students got free passes in more than 70 colleges all over Pune.
o Principals and institution heads were given VIP passes along with a brochure about youth preaching activities. Practically all of them gave us red carpet welcome to distribute passes and welcomed us to hold such events and other educational programs for their students in their own premises.
o Online tickets booking was also enabled on townscript.com and bookmyshow.com. Also online facebook publicity was done and website was created for this event.
– Phase II – The registration for the festival was through a “missed call service” mentioned on the free pass. We got 23,000+ unique missed calls.
FREE GIFTS was another attractive feature of the event. Passes given to attendees had 2 coupons – Dinner Prasadam meal coupon and free gifts coupon. Free gifts included
– Vodaphone sponsored free simcards with talktime and data pack
– Another company sponsored free fruit jellies
– Another company sponsored discount coupons for rental cars.
– We also distributed one Srila Prabhupada small book for each attendee.
The highlights of the actual event
– On the day of the program, almost 4 thousand students were waiting before we opened gates.
– The event was attended by 17,000-18,000 students.
– Special stage was erected of size 40×60 feet for performances.
– Our honorable speakers for the events were HH Gopal Krishna Goswami Maharaj, HH Lokanath Swami Maharaj, HG Gauranga Prabhu and HG Gaur Gopal Prabhu. HH Hanuman Preshak Swami Maharaj also graced the event.
– The VIPs were principles of various colleges, Mr. Vishwajeet Kadam – leader of youth congress in Maharashtra, The education commissioner of Pune, VIPs from police department etc.
– The cultural performances included
o A drama by HH Bhaktimarga Maharaj “Vande Arts” Team
o A shadow drama on Bhagavad Gita by students of IIT Kharagpur
o Short Videos on ISKCON and Srila Prabhupada
o Kirtans by Vrajvadhus band from Vrindavan
o Marathi dance performance on “Mauli” with dialogue between Tukaram and Shivaji Maharaj
– Dinner Prasadam was distributed to all students. Around 13000 students got full plate prasadam and those who left early got drona prasadam.
– 6 Marathi newspapers published articles about the event
– March 26, 2016 – Saturday, 9:00 AM – Doordarshan broadcasted highlights of the event. Another channel “generation next” will broadcast on Sunday.
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