The 2020 worldwide Bhadra Campaign saw devotees triple the Srimad-Bhagavatam set distribution of previous years, obliterating their initial goal of 10,000 sets. All told, over 22 countries and 150 cities participated to distribute more than 23,000 sets despite the challenges of COVID-19.Happy recipients of Srimad-Bhagavatam in North America
The Bhadra Campaign was launched in 2017, inspired by the Srimad-Bhagavatam verse 12.13.13, which states, “If on the full moon day of the month of Bhadra one places Srimad-Bhagavatam on a golden throne and gives it as a gift, he will attain the supreme transcendental destination.”
The campaign is also driven by Srila Prabhupada, who encouraged devotees in a 1977 letter, “I want that every respectable person has a full set of Bhagavatam and Caitanya Caritamrta in his home.”
This year’s campaign began with Vaisesika Das, the Global Duty Officer for book distribution, presenting it at February’s GBC Meetings in Mayapur before the pandemic.
Vaisesika requested GBC support for a global team, in which devotees around the world would work together towards a common goal culminating on Bhadra Purnima, September 2nd. He also asked each GBC member to assign representatives for the Bhadra campaign in their geographical area and work with the Bhadra team to coordinate the effort.
The goal – 10,000 Srimad-Bhagavatam sets distributed around the world – already seemed like a stretch, as the global team hadn’t been able to surpass 7,000 for the previous two years. But when the COVID-19 pandemic struck, many felt like it was an impossibility and would need to be postponed, setting Bhadra off to a slow start.