Srila Prabhupada: Pious activity is on the material platform, but chanting of the holy name of Krishna is completely on the spiritual plane. Therefore although pasandis do not understand this, pious activity can never compare to the chanting of the holy name. (Sri-Caitanya-caritamrta, Adi-lila, 3.79 Purport) 

Source:http://m.dandavats.com/?p=21090

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