Devotees of New Dwaraka, Los Angeles temple, go out on harinam sankirtan every Friday night to the 3rd St Promenade in Santa Monica Beach. Photos taken April 29th, 2016.
Srila Prabhupada: One should never consider the chanting of the holy name of Godhead equal to pious activities like giving in charity to brahmanas or saintly persons, opening charitable educational institutions, distributing free food and so on. The results of pious activities do not equal the results of chanting the holy name of Krishna. (Sri-Caitanya-caritamrta, Adi-lila, 3.79 Purport)