Srila Prabhupada: “As a result of chanting the Hare Krishna maha-mantra, one makes such great advancement in spiritual life that simultaneously his material existence terminates and he receives love of Godhead. The holy name of Krishna is so powerful that by chanting even one name, one very easily achieves these transcendental riches.” (Caitanya-caritamrta, Adi-lila, 8.28)
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