Srila Prabhupada: The process of chanting the holy name of the Lord is always superbly effective, but it is especially effective in this age of Kali. All the great authorities of bhakti-yoga recommend the devotional process beginning with the chanting of the holy name of Krishna (tan-nama-grahanadibhih). (Srimad-Bhagavatam, 6.1.21 Purport)

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