Srila Prabhupada: By chanting the Hare Krishna mantra without offenses, one increases his love for Krishna. As stated by Sri Caitanya Mahaprabhu, preme pum-artho mahan: one’s main concern should be to increase one’s attachment to the Supreme Personality of Godhead and to increase one’s love for Him. (Srimad-Bhagavatam, 6.3.24 Purport)

Source:http://m.dandavats.com/?p=20423

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