Srila Prabhupada: All glories to the all-blissful holy name of Sri Krishna, which causes the devotee to give up all conventional religious duties, meditation and worship. When somehow or other uttered even once by a living entity, the holy name awards him liberation. The holy name of Krishna is the highest nectar. It is my very life and my only treasure. (Caitanya-caritamrta, Antya-lila, 4.71 purport)
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