The description in the Vedas indicates that the Lord glanced over the prakṛti, or nature, and impregnated it with atomic individual souls. All these individuals are working in the material world for sense gratification, and under the spell of material energy they are thinking of being enjoyers. This mentality is dragged to the last point of liberation when the living entity wants to become one with the Lord. This is the last snare of māyā, or sense gratificatory illusion, and it is only after many, many births of such sense gratificatory activities that a great soul surrenders unto Vāsudeva, Lord Kṛṣṇa, thereby fulfilling the search after the ultimate truth.
(Bhagavad-Gita----2:39----purport).

The living entity's constitutional position is to be a servitor; he has to serve either the illusory māyā or the Supreme Lord. If he serves the Supreme Lord he is in his normal condition, but if he prefers to serve the illusory, external energy, then certainly he will be in bondage. In illusion the living entity is serving in this material world. He is bound by his lust and desires, yet he thinks of himself as the master of the world. This is called illusion. When a person is liberated, his illusion is over, and he voluntarily surrenders unto the Supreme to act according to His desires. The last illusion, the last snare of māyā to trap the living entity, is the proposition that he is God. The living entity thinks that he is no longer a conditioned soul, but God. He is so unintelligent that he does not think that if he were God, then how could he be in doubt? That he does not consider. So that is the last snare of illusion. Actually to become free from the illusory energy is to understand Kṛṣṇa, the Supreme Personality of Godhead, and agree to act according to His order.
(Bhagavad-Gita----18:73----purport).

The real source of light is the brahmajyoti, which diffuses light from the transcendental body of the Lord, and the same light is reflected in varieties of light: the light of the sun, the light of the moon, the light of fire, or the light of electricity. So the identity of the self as being unconnected with the Supreme Self, the Lord, is also illusion, and the false claim "I am the Supreme" is the last illusory snare of the same māyā, or the external energy of the Lord.
(Srimad Bhagavatam-----2:9:34----purport).

A living entity's unlawful desire to become one with the Lord in every respect is the root cause of the entire material manifestation, for otherwise the Lord has no need to create such a manifestation, even for His pastimes. The conditioned soul, under the spell of the external energy of the Lord, falsely suffers many unfortunate incidents in material life. The Lord is the predominator of the external energy, māyā, whereas the living entity is predominated by the same māyā under the material condition. The false attempt of the living entity to occupy the predominating post of the Lord is the cause of his material bondage, and the conditioned soul's attempt to become one with the Lord is the last snare of māyā.
(Srimad Bhagavatam-----3:7:16----purport).

When one engages in the transcendental devotional service of the Lord one becomes aware that his constitutional position, as an individual soul, is to be eternally a servitor of the Supreme Lord, Vāsudeva. Self-realization does not mean that because the Supreme Soul and the individual soul are both souls they are equal in every respect. The individual soul is prone to be conditioned, and the Supreme Soul is never conditioned. When the conditioned soul realizes that he is subordinate to the Supreme Soul, his position is called labdhātmā, self-realization, or mukta-bandhana, freedom from material contamination. Material contamination continues as long as one thinks that he is as good as the Supreme Lord or is equal with Him. This condition is the last snare of māyā. Māyā always influences the conditioned soul. Even after much meditation and speculation, if one continues to think himself one with the Supreme Lord, it is to be understood that he is still in the last snares of the spell of māyā.
(Srimad Bhagavatam-----3:24:45----purport).

In this way, Kṛṣṇa is endowed with all opulences, transcendental qualities and mystic powers. No ordinary living being can compare to Him. Therefore, the Māyāvādīs' theory that the Supersoul and the individual soul are equal is only a misconception. The conclusion is, therefore, that Kṛṣṇa is worshipable and that all other living entities are simply His servants. This understanding is called self-realization. Any other realization of one's self beyond this relationship of eternal servitorship to Kṛṣṇa is impelled by māyā. It is said that the last snare of māyā is to dictate to the living entity to try to become equal to the Supreme Personality of Godhead. The Māyāvādī philosopher claims to be equal to God, but he cannot reply to the question of why he has fallen into material entanglement. If he is the Supreme God, then how is it that he has been overtaken by impious activities and thereby subjected to the tribulations of the law of karma? When the Māyāvādīs are asked about this, they cannot properly answer. The speculation that one is equal to the Supreme Personality of Godhead is another symptom of sinful life.
(Krsna Book).

Genuine jñānīs know how everything is connected to Brahman, the Absolute Truth. They are humble, unassuming, clean, brahminical, and reverent toward the guru, and they possess many other good qualities. Most often they take to the renounced order (sannyāsa) and lead a pure and saintly life. Yet frequently these sannyāsīs develop one major fault: they consider themselves God. They misinterpret the meaning of the Vedic phrase ahaṁ brahmāsmi, "I am Brahman," and thus they cannot realize pure knowledge of Brahman. They end up deifying the process of negation, and that finally leads to absolute monism. In this way, many jñānīs who want to know the Absolute Truth, the Supreme Brahman, get somehow misled by the illusory potency, māyā. Māyā prepares her last fatal trap, liberation, by which she keeps the monists stranded in the ocean of material existence. She deludes them into thinking "I am that," "I am He," as if they were in a drunken daze.
(Renunciation Through Wisdom).

One who engages in the transcendental loving service of the Supreme Being automatically attains detachment from material name, fame, and gain, which are aspired for only by those who do not understand that this name, fame, and gain are merely shadows of the real thing. Material name, fame, and gain are only perverted reflections of the substance—the name, fame, and opulences of the Lord. Therefore the pure devotee of Lord Vāsudeva, enlightened by the transcendental service attitude, has no attraction for such false things as religiosity, economic development, sense gratification, or salvation, the last snare of Māyā.
The purpose of performing real religion is to attain attachment for hearing and chanting the messages of the kingdom of God. Materialistic people are attached to ordinary newspapers on account of their lack of spiritual consciousness. Real religion develops this spiritual consciousness and also attachment for the messages of God, without which all labor in the performance of religious rites is only a waste of energy.
(Mukunda-Mala-Stotra).