ISKCON Italy’s flagship center, the rural community of Villa Vrindavana, was thrust into the public’s attention when the TV show 24/7 chose it as the focus of one of its episodes this spring.
Based on Morgan Spurlock’s US series 30 Days, 24/7 sees actress Laura Gauthier immerse herself for a week in various lifestyles which are unfamiliar to her, and often extreme. She serves as assistant to fashion designer Frankie Morello during Milan Fashion Week, works on an MSC Cruise ship, trains for her first parachute launch with Paratroopers of the Italian army, and even works as a lapdancer.
And sandwiched in amongst this lot, she also spends a week as an ISKCON devotee.
“Magnolia, the TV studio, just wanted to show her experiencing life in any spiritual community—it didn’t matter which one—and we were just one possible option,” explains Villa Vrindavana temple president Parabhakti Dasa. “But when they contacted me to ask us about our availability to film an episode, they were very friendly. And after a few meetings, they chose us, and we agreed.”
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